Product Tour – Barometer Platform
- What is Barometer
A multi-channel, self-learning, automatic predictive-modeling (predictive analytics) SaaS platform that easily integrates to your data sources, extracts the relevant information and applies advanced statistical and machine-learning algorithms to provide actionable marketing insights.
- Proven Experience
Barometer’s “brain” is based both on tried-and-proven machine-learning algorithms and expert vertical knowledge accumulated over numerous years of experience by Stat-Market’s professionals – who are some of the best pros in the industry.
- You don’t need to be a data scientist to enjoy the fruits of predictive analytics
Our products are designed to be used by marketers, sales people and other managers without any technical background.
- Enriched Customer Profile
Barometer gathers and manipulates data from your various data sources, as well as from 3rd party data sources (online and offline), creating SignMart™ – a holistic view of a customer.
Barometer provides different interfaces for different marketing domains/channels, all drawing on the same core predictive engine. The interfaces (“modules”) operation can be conjoined to implement a uniform, multi-channel marketing strategy.
Predictive Email Marketing
Personalize marketing email with relevant subject line and likely-to-be-interesting content, and send it at the time with highest click-through likelihood
- Effective solution for continuous customer and prospect engagement, easy integration to existing campaign management or email marketing
- Immediate increase in open and click rates, whether analyzing email behavior only or full customer profile
Mobile & Online Marketing
Real time recommendation engine: personalized marketing offers based on likelihood to purchase (next best activity / next best offer).
- Webpage recommendations, banners, online or mobile ads, up/x-sell, social media, etc.
- Self-optimizing: recommendations are continuously updated
- Algorithm uses each customer personal history and like-customers activity
Optimize campaign management and CRM outbound marketing by focusing on the most valuable customers: personalize offers with the most relevant and profitable offer for each customer and its likelihood to purchase
- Identify quality priority leads for optimized inbound sales
- Plethora of reports and interactive optimization tools such as: ROI calculator, LTV calculator, etc.
- Integration with various CRM / campaign management systems
Social Media Marketing
Enrich your data with insights from social networks. Use social habits and social segments to improve marketing targeting.
- Boost sales by using social activity to enriching your data
- Optimize social media marketing